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Strategic business vision for anticipating and adapting to the market

Boost your company by creating new trends.

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Our courses are financed through the applying to a bursary system in social security quotas. This is 100% reimbursable training. In other words, it’s free. Find out more from your HR dept.

  • What are the educational goals of the training course?

    This course of the Management And Leadership category aims to:

    • Provide keys to knowing how to analyse the current climate in order to identify new opportunities, set long-term objectives and define strategical priorities with regard to immediate operational challenges.
    • Reflect on the practical implementation of successful approaches towards this skill in our day-to-day work.

    Who is this course intended for?

    This course can be taken by any professional who wishes to develop their strategical business vision with the ability to anticipate trends and make the correct decisions in very unstable climates. It is especially suitable for those professionals who lead management or sales teams. It is also suitable for those people who would like to learn about the key factors of having a strategical business vision, broadening their knowledge of this skill, or those who wish to make significant progress in their career.

    What professional competences will you develop during the course?

    Having a strategic business vision to anticipate and adapt to the market requires understanding the relationships and consequences of your work within the company, as well as developing awareness which allows you to identify new opportunities and make plans. 

    In this course you will learn to:

    • Analyse the characteristics of the current climate to identify new opportunities.
    • Develop the differential value of your company.
    • Sets long-term goals with a strategical business vision.
    • Make the company profitable making investments with a strategic business vision criteria.
    • Define the strategic priorities with regards to the immediate operational challenges.

    Who are the experts accompanying you on the training course?

      

    José Aguilar - GURU

    He is managing director of Mindvalue; Manager of the Chair Banco de Santander - Nebrija of Social Corporate Responsibility; Head of the Chair of Human Behaviour in Organisations in the European Forum (Business School of Navarra) and member of Top Ten Management Spain.

    Strategy is a requirement for survival and the guarantee of success.”

    How can you enjoy this content?

    Self-Development Course

    InfoComplete course in multimedia format, which combines theoretical concepts, approved by the most prestigious authors, the most effective techniques and methodologies and interactive resources with a huge pedagogical impact for learning about the skills, its benefits and key behaviour.
    Duration: 6 hours
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  • 1. INTRODUCTION

    • Explanation by José Aguilar on the importance of having a strategic business vision nowadays.
    • Raising students’ awareness about why it is important to develop this skill.


    2. DEFINITION OF THE SKILL

    • Introduction
    • Definition and characteristics of the strategic vision.
    • Recommended authors.
    • Benefits of adopting a strategic business vision.
    • Relevant examples.
    • Phases of the strategic business vision.
    • Key approaches to enhancing this skill.
    • Self-assessment section.
    • Remember that... Summary of key ideas.


    3. DEVELOPING DIFFERENTIAL VALUE

    • Introduction to the behaviour.
    • Benefits of determining differential value.
    • The value chain. 
    • Sources for the developing differential value. 
      • VRIO resources.
    • Developing differential value. 
      • Understanding costs.
      • Committing to differentiation. 
    • Communicating the strategy to the organisation. 
    • Keys to developing the value chain using innovation. 
    • Self-assessment section.
    • Remember that... Summary of key ideas.


    4. SETTING LONG-TERM GOALS

    • Introduction to the behaviour.
    • Benefits of setting long-term objectives. 
    • Setting long-term objectives:
      • Strategy and tactics.
      • Programmes. 
      • Policies. 
      • Budgets. 
    • Considerations for developing a solid vision in the long term. 
    • Guidelines for establishing objectives. 
    • Self-assessment section.
    • Remember that... Summary of key ideas.


    5. PURSUING COMPANY PROFITABILITY

    • Introduction to the behaviour.
    • Benefits of pursuing company profit. 
    • Definition and associated concepts. 
    • The Balanced Scorecard. 
    • Profitability indicators:
      • Financial.
      • Human resources. 
    • Strategic indicators. 
    • Self-assessment section.
    • Remember that... Summary of key ideas.


    6. DEFINING THE STRATEGIC PRIORITIES WITH REGARDS TO THE IMMEDIATE OPERATIONAL CHALLENGES

    • Introduction to the behaviour.
    • Establishing strategic priorities. 
    • Advantages of establishing priorities. 
    • The Business Model Canvas. 
    • Combining operational challenges and strategic priorities. 
    • Self-assessment section.
    • Remember that... Summary of key ideas.


    7. CONCLUSIONS

    • The 10 Commandments of Good Work Practice.
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