Orienta la cultura de tu empresa hacia la transformación digital
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Focusing company culture towards digital transformation

Implement a collective culture to take advantage of changes brought about by the digital age.

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Our courses are financed through the applying to a bursary system in social security quotas. This is 100% reimbursable training. In other words, it’s free. Find out more from your HR dept.

  • What are the educational goals of the training course?

    This course of the Management And Leadership category aims to:

    • Provide the keys to bringing about necessary cultural change within the organisation to deal with digital transformation in a disruptive manner, involving company staff and achieving sustainable competitive advantages.
    • Reflect on the practical, day-to-day application of the skill’s behaviours for success.

    Who is this course intended for?

    Any professional who wants to develop their ability to focus company culture towards digital transformation. Particularly people who perform their duties in training environments or who hold certain leadership profiles. It is also recommended for people who want to discover the essential aspects of business culture and digital transformation in order to broaden their knowledge of the skill, or because they want to make a qualitative leap in their professional career.

    What professional competences will you develop during the course?

    Managing your company’s cultural shift towards digital transformation requires putting into play a series of skills and behaviours that will enable you to more easily achieve common goals.
    In this course you will learn to:

    • Understand digital transformation as an engine for success.
    • Maximise to the utmost the capacity for risk assumption and adaptation.
    • Use formal and informal internal communication processes to ensure transparency and to offer staff access to data.
    • Get employees involved by encouraging collaborative work and creative spirit and granting them the ability for self-organisation regarding new digital opportunities.
    • Accompany teams while managing the change.

    Who are the experts accompanying you on the training course?

    Lourdes Molinero- GURU

    Lourdes Molinero is a founding partner of Agathos Management. She is an expert in HR Strategy and Development. In addition, she is a member of Advisory Boards for Digital Transformation and Training companies (Incipy). Previously she was Managing Director for the Antonio de Nebrija University Business School.

    “The technological revolution demands that companies adapt and reinvent themselves. That is digital transformation.”

    How can you enjoy this content?

    Self-development course

    InfoA complete, multimedia course that combines theoretical concepts endorsed by prestigious authors, the most effective techniques and methods, and interactive resources with great pedagogical impact to learn the skill, its benefits and key behaviours.
    Duration: 6 hours
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  • 1. INTRODUCTION

    • Lourdes Molinero explains how to generate a cultural shift towards digital transformation.
    • Making the student aware of the reasons why developing this skill is recommended.

     

    2. DEFINITION OF THE SKILL

    • Introduction.
      • Digital economy formula.
    • Skill definition.
      • Culture.
      • Definitions.
      • Ideas for understanding digital transformation.
    • Benefits to generating cultural change for digital transformation.
    • Skill levels.
    • Digital culture.
      • Key pillars of digital culture according to Accenture Technology.
    • Organisational culture.
      • The role of organisational culture in digital transformation.
    • Process of cultural modification.
      • Success stories.
    • Key behaviours for generating cultural change for digital transformation.
    • Self-evaluation of knowledge.
    • Remember that...Summary of key ideas.

     

    3. UNDERSTANDING DIGITAL TRANSFORMATION AS AN ENGINE FOR SUCCESS

    • Introduction.
      • Reflect.
    • Behaviour definition.
    • Skill levels.
    • The benefits of understanding digital transformation as an engine for success.
    • Digital transformation.
      • Relevant authors on digital transformation.
      • Examples of digital transformation.
      • Disruptive innovation.
      • Reflect.
      • Th effects of digital transformation on the company.
    • Key behaviours for understanding digital transformation as an engine for success.
    • Self-evaluation of knowledge.
    • Remember that...Summary of key ideas.

     

    4. MAXIMISING TO THE UTMOST THE CAPACITY FOR RISK ASSUMPTION AND ADAPTATION

    • Introduction.
      • Reflect.
    • Behaviour definition.
    • Skill levels.
    • Benefits of maximising to the utmost the capacity for risk assumption and adaptation.
    • Capacity for adaptation.
      • Reflect.
      • Aspects that modify digital transformation.
      • Resistance to change.
      • Adaptation to change.
    • Innovation and collaboration.
    • Key behaviours for maximising to the utmost the capacity for risk assumption and adaptation.
    • Self-evaluation of knowledge.
    • Remember that...Summary of key ideas.

     

    5. USING FORMAL AND INFORMAL INTERNAL COMMUNICATIONS PROCESSES TO ENSURE TRANSPARENCY AND TO OFFER STAFF ACCESS TO DATA

    • Introduction.
      • Examples of communication.
    • Skill definition.
    • Behaviour levels.
    • Benefits of using communication processes to ensure transparency and to facilitate access to data.
    • Digital transformation process.
      • Formal vs. informal communication.
      • How to communicate appropriately.
      • Traditional channels vs. modern channels.
    • Key behaviours for using communication processes to ensure transparency and to facilitate access to data.
    • Self-evaluation of knowledge.
    • Remember that...Summary of key ideas.

     

    6. GETTING EMPLOYEES INVOLVED BY ENCOURAGING COLLABORATIVE WORK AND CREATIVE SPIRIT AND GRANTING THEM THE ABILITY FOR SELF-ORGANISATION REGARDING NEW DIGITAL OPPORTUNITIES

    • Introduction.
      • Reflect.
    • Skill definition.
    • Behavioural levels.
    • Benefits of getting employees involved by encouraging collaborative work and creative spirit and granting them the ability for self-organisation regarding new digital opportunities.
    • Collaborative work and creative spirit.
      • Agile methods.
      • Traits of agile teams.
      • Phases of the Design Thinking method.
      • Relationship between the Design Thinking method and Visual Thinking Tools.
    • Key behaviours for involving employees by encouraging collaborative work and creative spirit.
    • Self-evaluation of knowledge.
    • Remember that...Summary of key ideas.

     

    7. ACCOMPANYING TEAMS WHILE MANAGING THE CHANGE

    • Introduction.
    • Skill definition.
    • Behaviour levels.
    • Benefits of accompanying teams while managing the change.
    • Change management.
      • Transformational leadership.
      • Traits of a leader.
      • Basic skills and tasks of the digital director.
    • Keys to taking full advantage of digitalisation.
    • Key behaviours for accompanying teams while managing the change.
    • Self-evaluation of knowledge.
    • Remember that...Summary of key ideas.

       

    8. CONCLUSIONS

    • Decalogue of good practices.
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