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Maximise your ability to influence other people with your communication

Change the views and opinions of others in your favour and effortlessly.

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Our courses are financed through the applying to a bursary system in social security quotas. This is 100% reimbursable training. In other words, it’s free. Find out more from your HR dept.

  • What are the educational goals of the training course? 

    This course of the Personal Development category aims to:

    • Provide the key to improving the ability to influence others by means of high-impact communication to convince, involve, negotiate and interact successfully in any personal and professional environment.
    • Reflect on the practical application of the behaviours for day to day success in the skill.

    Who is this course intended for?

    This course may be taken by any professional who wants to develop their communication skills in order to engage others and to ensure that their message penetrates and makes an impact on their listeners. In particular for those people who make presentations to groups, those who are engaged or wish to be engaged in the field of commerce need to convince customers and negotiate with them, etc. Furthermore, it is also recommended for everyone who wishes to know the essential aspects of influence to expand their knowledge on the skill or because they want to make a qualitative leap in their career.

    What professional competences will you develop during the course?

    To become persuasive requires putting into play a series of skills and behaviours that will enable goals to be achieved with less effort and greater effectiveness.
    In this course you will learn to:

    • Make a good impression on others as a prior step before the message penetrates and is "bought".
    • Develop powers of persuasion for convincing through a strong argument.
    • Connect the goal to the speaking partner demonstrating empathy and closeness.
    • Make sure the message makes an impact on the speaking partner.

    Who are the experts accompanying you on the training course?

    Javier Fernández Aguado - GURU

    President of Grupo MindValue and Academic Manager of B-Talent. Thinker and speaker, he is considered one of the greatest contemporary experts in the Government of private individuals and organisations. He is a Senior Management coach, a member of Top Ten Management Spain and Top Ten Speakers Spain.

    "To influence others you must take care of your image, your language, and the way you communicate and achieve harmony with your speaking partner."

    María Victoria de Rojas - MANAGER

    Director and editor of Revista Ejecutivos. She is Manager of W Comunicación. In addition, she works as a Certified Coach and Expert in Business Protocol. Previously she was director of External Relations for the same publication.

    "If you want to influence you must be authentic."

    How can you enjoy this content?

    Self-development course

    Info: Complete course in multimedia format combining theoretical concepts endorsed by the most prestigious authors, the most effective techniques and methods and interactive resources with a great pedagogical impact for learning the skill, its benefits and key behaviours.
    Duration: 2 hours
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    Training schedule

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    Info: Sequence of training activities aimed at measuring and acquiring key behaviours to ensure comprehensive learning and implementation in the professional environment. You will be able to measure your level of knowledge and application of the skill, learn the theoretical concepts for developing positive habits, to practice the guidelines through real situations, transfer the concepts learned to your everyday life and to consolidate the key techniques of the skill. 
    Duration: 25 hours

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  • 1. INTRODUCTION

    • Explanation from Javier Fernández Aguado on the keys of communication and influence.
    • Making the student aware of the reasons why the development of this skill is recommended.

     

    2. DEFINITION OF THE SKILL

    • Introduction.
    • Goals of influence.
    • Competency levels.
    • Benefits in enhancing communication.
    • Skills of Influential people.
    • Keys for making an impact and influencing.
      • Image.
      • Attitude.
      • Content.
      • Form.
      • Adjustment.
    • Six techniques for producing positive impressions.
    • Key behaviours of persuasive communication according to B-Talent.
    • Self-evaluation of knowledge.
    • Remember that... Summary of key ideas.

     

    3. GIVE A GOOD IMAGE TO OTHERS

    • Introduction to the behaviour.
    • Benefits.
    • The importance of image.
    • Make a good impression.
      • Credibility.
      • Trust.
      • Consistency.
      • Security.
      • Sincerity.
    • Key factors in understanding the conversation partner's characteristics.
      • Type of communication.
      • Scenario.
      • Type of person.
      • Interests.
      • Ability to make decisions.
      • Opinion about us.
    • Key aspects for making a good impression.
    • Nonverbal language as an influencing element.
    • Key behaviours according to B-Talent.
    • Self-evaluation of knowledge.
    • Remember that... Summary of key ideas.

     

    4. DEVELOP POWERS OF PERSUASION IN ORDER TO CONVINCE

    • Introduction to the behaviour.
    • Benefits.
    • Keys for achieving persuasion.
      • Make an impression.
      • Make an impact.
    • Key behaviours according to B-Talent.
    • Self-evaluation of knowledge.
    • Remember that... Summary of key ideas.

     

    5. CONNECT THE GOAL TO THE SPEAKING PARTNERS DEMONSTRATING EMPATHY AND CLOSENESS

    • Introduction to the behaviour.
    • Benefits.
    • Criteria of an influential message.
    • Types of responses to requests.
    • Keys for building requests.
      • Addressing.
      • Reasoning.
      • Involvement.
      • Empathy.
      • Commitment.
    • Key behaviours according to B-Talent.
    • Self-evaluation of knowledge.
    • Remember that... Summary of key ideas.

     

    6. MAKE SURE THE MESSAGE MAKES AN IMPACT ON THE LISTENER

    • Introduction to the behaviour.
    • Benefits.
    • Attention grabbers.
    • Techniques for making what you say visual.
      • Handling Examples.
      • Managing experiences.
      • Demonstrations.
      • Statistics and figures as elements for impact.
    • Key behaviours for leading teams according to B-Talent.
    • Self-evaluation of knowledge.
    • Remember that... Summary of key ideas.

     

    7. CONCLUSIONS

    • Decalogue of good practices.
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