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Strengthen your persuasive communication

Increase your ability to convince others about your own goals.

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Our courses are financed through the applying to a bursary system in social security quotas. This is 100% reimbursable training. In other words, it’s free. Find out more from your HR dept.

  • What are the educational goals of the training course?

    This course of the Personal Development category aims to:

    • Provide the key to communicating effectively, adapting the message to each conversation partner, demonstrating listening and empathy and building a strong and convincing argument which enables the personal and professional goals to be achieved.

    • Reflect on the practical application of the behaviours for day to day success in the skill.

    Who is this course intended for?

    This course can be taken by any professional who wishes to develop their communication skills, their powers of persuasion and their ability to influence others. In particular for people who are already working in the business world or those planning to, people who have to make presentations, conduct meetings with teams and clients or for those who need to convince others in different areas. Furthermore, it is also recommended for everyone wishing to learn the essentials of persuasion in order to broaden their knowledge on the skill, or if they want to make a qualitative leap in their professional career.

    What professional competences will you develop during the course?

    To become persuasive requires putting into play a series of skills and behaviours that will enable goals to be achieved with less effort and greater effectiveness.
    In this course you will learn how to:

    • Get to know the characteristics of the conversation partner, which you should assess and discover in each person in order to be able to build a strong and personalised argument.
    • Adapt the message to the characteristics of the conversation partners to make them feel identified with your message.
    • Listen to the opinions of the conversation partner objectively and learn how to lean on such information to improve your powers of persuasion.
    • Use facts, data, statistics for argument and, in each case, choosing the most appropriate resource depending on the situation and the person.
    • Make use of verbal and nonverbal communication consistently to positively strengthen your arguments and points of view.

    Who are the experts accompanying you on the training course?

    Enrique Sueiro - GURU

    He has a PhD in Communication and is Executive Director of the Corporate Communication and Management Programme of the IE Business School, member of the Dircom Board of Directors (Association of Directors of Communication) and Director General of Top Ten Management Spain.

    "Communicating begins by listening in order to understand, not to answer.”

    José Antonio Carazo - MANAGER

    Director of Human Capital at Wolters Kluwer. Chosen as one of Spain's most influential HR managers, according to ranking prepared by RRHHDigital. Co-author of the book “Do you live or work?".

    "Persuasion is the ability we have to convince others of something we are already convinced of."

    How can you enjoy this content?

    Self-development course

    Info: Complete course in multimedia format combining theoretical concepts endorsed by the most prestigious authors, the most effective techniques and methods and interactive resources with a great pedagogical impact for learning the skill, its benefits and key behaviours.
    Duration: 2 hours
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    Training schedule

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    Info: Sequence of training activities aimed at measuring and acquiring key behaviours to ensure comprehensive learning and implementation in the professional environment. You will be able to measure your level of knowledge and application of the skill, learn the theoretical concepts for developing positive habits, to practice the guidelines through real situations, transfer the concepts learned to your everyday life and to consolidate the key techniques of the skill. 
    Duration: 25 hours

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  • 1. INTRODUCTION

    • Explanation by Enrique Sueiro on the keys for persuasive communication.
    • Making the student aware of the reasons why the development of this skill is recommended.

     

    2. DEFINITION OF THE SKILL

    • Introduction.
    • Benefits of persuasive communication.
    • Authors and definitions.
    • Common mistakes when it comes to communicating.
    • How to win friends and influence people.
    • Key behaviours of persuasive communication according to B-Talent.
    • Self-evaluation of knowledge.
    • Remember that... Summary of key ideas.

     

    3. LEARN THE CHARACTERISTICS OF THE CONVERSATION PARTNER

    • Introduction to the behaviour.
    • Benefits.
    • Key factors in understanding the conversation partner's characteristics.
      • Type of communication.
      • Scenario.
      • Type of person.
      • Interests.
      • Ability to make decisions.
      • Opinion about us.
    • Questions as tools of persuasion.
    • Key behaviours according to B-Talent.
    • Self-evaluation of knowledge.
    • Remember that... Summary of key ideas.

     

    4.ADAPT THE MESSAGE TO THE CHARACTERISTICS OF THE SPEAKING PARTNERS

    • Introduction to the behaviour.
    • Benefits.
    • Keys for adapting the message.
      • Focus.
      • Depth.
      • Systems.
    • Key behaviours according to B-Talent.
    • Self-evaluation of knowledge.
    • Remember that... Summary of key ideas.

     

    5. LISTEN TO THE OPINIONS OF THE CONVERSATION PARTNER

    • Introduction to the behaviour.
    • Benefits.
      • The importance for the speaker.
      • The importance for the receiver.
    • Behaviours to avoid.
    • Demonstrate listening.
    • Key behaviours according to B-Talent.
    • Self-evaluation of knowledge.
    • Remember that... Summary of key ideas.

     

    6. USE FACTS, DATA, STATISTICS FOR ARGUMENT

    • Introduction to the behaviour.
    • Benefits.
    • Keys for persuasion.
      • Types of arguments (professional, product, relationship, references, economic, statistics, etc.).
    • Key behaviours for leading teams according to B-Talent.
    • Self-evaluation of knowledge.
    • Remember that... Summary of key ideas.

     

    7. MAKE USE OF VERBAL AND NON VERBAL COMMUNICATION

    • Introduction to the behaviour.
    • Benefits.
    • Areas of nonverbal communication.
      • Kinesics.
      • Paralinguistic.
      • Proxemics.
    • Key behaviours according to B-Talent.
    • Self-evaluation of knowledge.
    • Remember that... Summary of key ideas.

     

    8. CONCLUSIONS

    • Decalogue of good practices.
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