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Communicate in an assertive manner

Achieve your goals while improving your relations and self-esteem.

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Our courses are financed through the applying to a bursary system in social security quotas. This is 100% reimbursable training. In other words, it’s free. Find out more from your HR dept.

  • What are the educational goals of the training course?

    This course of the Personal Development category aims to:

    • Provide the keys for developing assertiveness, openly expressing your thoughts, feelings and needs respecting both others and yourself in order to achieve your goals, boosting your personal and professional relationships.
    • Reflect on the practical application of the behaviours for day to day success in the skill.

    Who is this course intended for?

    This course can be taken by any professional who wishes to develop and/or enhance their abilities to say no, to negotiate effectively, to set boundaries and to manage conflicts and situations where there are differences of opinion or non-compliance from other people. It is particularly recommended for those who have difficulty in setting boundaries and who give too much priority to the opinions and demands of others at the expense of their emotional state and their goals, as a result producing a feeling of sadness, anger, low self-esteem, guilt, etc. It is also recommended for everyone who wants to learn about the essential aspects of assertiveness to broaden their knowledge on the skill.

    What professional competences will you develop during the course?

    To develop assertiveness requires putting into play a series of skills and behaviours that can express personal feelings and ideas directly, respectfully and sincerely.
    In this course you will learn to:

    • How to say no to situations in which an affirmative answer is detrimental to your interests.
    • Make a criticism or to request a change in behaviour when you need something from someone else.
    • Cope with criticism to assimilate and learn from it and not to perceive it as a personal attack that puts you on the defensive.
    • Make a request.
    • Manage tense moment in which the other person takes you to the limit, and you need to stay calm and not be carried away by negative emotions.

    Who are the experts accompanying you on the training course?

    Ovidio Peñalver - GURU

    Founding Partner and CEO in Isavia Consultants. PCC by the International Coaching Federation (ICF). Associate professor of some masters and programmes (EOI, APD, IDDI of the UFV, Euroforum, UCM and Faculty of Psychology of the UAM), in the areas of Leadership, Communication, Stress Management and Coaching.

    "Assertiveness is the healthy balance of respecting others as long as you respect yourself."

    Antonio Fernández Aguado - MANAGER

    Human Resources Expert with over 25 years of professional experience. He has developed his career as Director of Human Resources in Famosa, Hilti, Chemo, Saint Gobain, Valeo and SEUR.

    "Leaders are the people responsible for creating an enabling environment for relationships to flow appropriately so there are few conflicts."

    How can you enjoy this content?

    Self-development course

    Info: Complete course in multimedia format combining theoretical concepts endorsed by the most prestigious authors, the most effective techniques and methods and interactive resources with a great pedagogical impact for learning the skill, its benefits and key behaviours.
    Duration: 2 hours

    Training schedule


    Info: Sequence of training activities aimed at measuring and acquiring key behaviours to ensure comprehensive learning and implementation in the professional environment. You will be able to measure your level of knowledge and application of the skill, learn the theoretical concepts for developing positive habits, to practice the guidelines through real situations, transfer the concepts learned to your everyday life and to consolidate the key techniques of the skill. 
    Duration: 25 hours



    • Explanation from Ovidio Peñalver on the main keys for assertiveness.
    • Making the student aware of the reasons why the development of this skill is recommended.



    • Introduction to the behaviour.
      • Assertiveness as a right.
    • Main authors.
    • Typical behaviours.
    • Benefits of assertiveness.
    • Components of assertive behaviour.
      • Verbal components.
      • Motor components.
    • Other types of behaviour.
      • Passive behaviour.
      • Aggresive behaviour.
    • Consequences of passive, aggressive and assertive behaviours.
    • Stress in the work place caused by not knowing how to say "no”.
    • Key behaviours for developing assertiveness.
    • Remember that... Summary of key ideas.



    • Introduction to the behaviour
    • Benefits from knowing how to say no.
    • The power of the positive "no".
    • How do we reach saying "no"?
    • Broken record technique.
    • Say "no" assertively.
    • Alternative actions for marking boundaries.
    • Self-evaluation of knowledge.
    • Remember that... Summary of key ideas.



    • Introduction to the behaviour.
    • Benefits of making assertive criticism.
    • Premises for making constructive criticism.
    • Criticism techniques.
      • FOCA Method.
      • Partial agreement.
      • Guidelines.
    • Partial agreement technique.
    • Self-evaluation of knowledge.
    • Remember that... Summary of key ideas.



    • Introduction to the behaviour.
    • Negative reactions to criticism.
    • Benefits of being receptive to criticism.
    • How do you react to criticism?
    • Key behaviours in coping with criticism.
    • Self-evaluation of knowledge.
    • Remember that... Summary of key ideas.



    • Introduction to the behaviour.
    • How to deal with making a request?
    • Method for making a request.
    • Eric method and other techniques.
      • Eric method for making requests.
    • Techniques for formulating requests.
    • Self-evaluation of knowledge.
    • Remember that... Summary of key ideas.



    • Introduction to the behaviour.
    • Anger as a distortion and a tool.
      • Anecdote from journalist Sydney Harris.
    • Benefits of managing tense moments.
    • Conflict as a tool for success.
    • Behavioural styles to cope with conflicts.
      • External factors.
      • Internal factors.
    • Self-evaluation of knowlegde.
    • Techniques for managing tense moments.
    • Remember that... Summary of key ideas.



    • Decalogue of good practices.


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